Ease of Doing Business for MSMEs: Meta has announced the launch of online resource centre ‘Grow Your Business Hub’, for small businesses to help find relevant information, tools, and solutions curated to cater to their business goals.







The newly launched initiative by Meta is dedicated to the growth of India’s small businesses. It is important for the newer and smaller businesses to keep their marketing game on point in order to stand against the bigger brands and in sight of their target consumers. And for this, digital skilling is important. “One can get access but to understand how to win in each of these dimensions, we have launched this skilling program, for the Indian market. Whether one is just starting or scaling up, there’s a different learning and enablement part that we are trying to take care of through the Grow Your Business initiative,” Bhushan added.

In addition, the firm also announced the launch of ‘Grow Your Business Playbook’ which essentially features a wide array of creative guidance from best practices on how to choose profile pictures to creating the first post. The Playbook is an eight-week workbook to get creative on Meta and Instagram.

Through the newly launched Grow Your Business Hub, Meta is bringing all its apps and services for SMEs together at one place to help these businesses easily access these tools for their growth. “For instance, WhatsApp business app is what we built for small businesses and today it is being used by 15 million of them and this is a very significant penetration. We want all our other tools to be used to facilitate such growth,” he added.

Some of the programs launched as part of this initiative are Boost with Facebook (a flagship learning series to help bring offline businesses online and leverage the power of social media), Advertiser Bootcamp Programme (the programme offers advanced training to businesses in the form of masterclasses, webinars and live training), Online Learning Guide (trains entrepreneurs to build a business online, attracting audience, building communities, etc), Manage Partners Program (provides 90 days free marketing support to businesses).

Meta claims to have 200 million businesses (mostly small businesses) using its tools to connect with customers, with a significant share of it being Indian SMBs and 300 million people following small businesses on its apps in India. Meta India, this August, had started offering working capital loans to SMEs in partnership with India-based fin-tech player Indifi.